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Download full textClark, Sheldon B.; Boser, Judith A. – 1989
A study was undertaken to develop a checklist of desirable characteristics of mail questionnaires. The checklist was to reflect some degree of consensus among experts in survey research and to be used as a general guide by novice questionnaire designers. A second objective was to take a first step toward development of an objective measure of…
Descriptors: Check Lists, Mail Surveys, Multiple Choice Tests, Quality Control
Boser, Judith A.; Clark, Sheldon B. – 1990
This study of survey research experts was conducted to determine desirable characteristics of mail questionnaires. The 82-item Likert-scale instrument used in the study covered general appearance, instructions, choice of items, choice of response options, wording, order of items, and item format. The instrument was administered to: 8 subjects who…
Descriptors: Attitude Measures, Item Analysis, Likert Scales, Mail Surveys
