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How Do Personality Traits Shape Information-Sharing Behaviour in Social Media? Exploring the Mediating Effect of Generalized Trust
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Deng, Shengli; Lin, Yanqing; Liu, Yong; Chen, Xiaoyu; Li, Hongxiu – Information Research: An International Electronic Journal, 2017
Introduction: Personality and trust have been found to be important precursors of information-sharing behaviour, but little is known about how these factors interact with each other in shaping information-sharing behaviour. By integrating both trust and user personality into a unified research framework, this study examines how trust mediates the…
Descriptors: Personality Traits, Social Media, Social Networks, Structural Equation Models