A conceptual framework that health communication educators can follow to effectively employ the medium of closed-circuit television (CCTV) in assisting patient education activities is outlined in this paper. The argument is posed that the patient population is not a homogeneous group; therefore, those involved in designing pedagogical strategies should tailor programs to the appropriate audience member if health information programming is to be a significant means of communicating to individual patients. A three-page list of references concludes the paper. (DF)