This paper argues that cross-cultural training aimed at improving cultural sensitivity and awareness is a must for students and management trainees pursuing careers with international businesses and for U.S. companies actively seeking strategic alliances with foreign partners. It further argues that understanding the ego states of the parties…

In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

An approach to organizing and implementing a conflict resolution workshop for elementary and secondary teachers, developed for use in the Lubbock, Texas public schools, is presented in this paper. Before describing the approach, the paper cites the need for training teachers in human relations and conflict resolution, outlines a step-by-step…

The purpose of the study reported here was to design a model for the development of a human relations program in selected racially mixed public schools. The following efforts were undertaken: (1) an examination of the literature to obtain the rationale for school desegregation, (2) an identification of a national sample of desegregated school…

This paper discusses the characteristics of middle school students and teachers, and provides suggestions for the development of cultural awareness at the middle school level. Between the ages of 10 and 14 years, adolescents experience rapid physical growth, changes in social relationships and in emotions, and changes in intellectual development…