The visual image is so information-rich that describing its content fully can be very problematic. Trying to codify or analyze the content in any systematic way often proves even more difficult. Nevertheless, reducing certain aspects of visual data to a set of numbers can be useful because it exposes characteristics of the message that might be…

An examination of key symbols and structures of the recent film, "Fried Green Tomatoes," reveals the nature of the process of coding representations of the real world and its effects. The movie depicts two parallel stories of female friendship. Changes and development of the characters are primarily portrayed through changes in their…

The purpose of this study was to examine the effect that coding (black and white, and color) and testing mode (visual/verbal) has on the achievement of students categorized as field independent (FID)/field dependent (FD) learners. One hundred eighty-three students enrolled in basic college level educational psychology courses were classified as…

This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Photocopy humor is defined as any facsimile, photocopy, or wire-copy line drawing, iconography, or textual material that was drawn or written for distribution to a larger select audience using the available technology to disperse material intended to be humorous. Professional humor is excluded from this consideration. The content of photocopy…