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Download full textPettersson, Rune – 1995
A picture can be interpreted in different ways by various persons. There is often a difference between a picture's denotation (literal meaning), connotation (associative meaning), and private associations. Two studies were conducted in order to observe the private associations that pictures awaken in people. One study deals with associations made…
Descriptors: Advertising, Association Measures, Association (Psychology), Associative Learning
