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McElreath, Mark P. – 1980
More than 150 public relations practitioners responded to a survey designed to identify and clarify factors associated with evaluative research in public relations. Responses indicated that (1) no more than half the practitioners formally evaluate their public relations activities on a regular basis; (2) the majority of evaluation is done…
Descriptors: Evaluation Methods, Organizational Communication, Organizational Effectiveness, Public Relations
Leithwood, Kenneth; Jantzi, Doris – 1998
Leadership may come from many different sources in a school. This paper examines the relative effects of leadership provided by principals, teachers, and those in other roles. A study based on surveys of 2,727 teachers and 9,025 students in 110 elementary and secondary schools (Ontario, Canada) analyzed the effects of "total leadership," including…
Descriptors: Administrator Effectiveness, Educational Environment, Elementary Secondary Education, Foreign Countries