Argues the cloze procedure is the appropriate method of assessing the readability of business writing. Uses this procedure to determine the readability of a statement issued by the Governmental Accounting Standards Board (GASB). Finds one important GASB statement unreadable by college-level readers. (NH)

Investigates the effectiveness of the prose communication in contemporary corporate annual reports. Indicates that a sample of 65 Canadian annual reports for 1984 were classified as "difficult" to "very difficult" and beyond the fluent comprehension ease of 92 percent of the adult population and 56 percent of the investor…

A previous report defined a series of 14 novel measures for determining the comprehensibility of English text on the basis of current psycholinguistic and Structure-of-Intellect concepts. That report not only suggested the potential usefulness of the measures but also conjectured about the feasibility of automating the calculation of these…

Norms for Air Force technical training materials were developed for seven previously developed structure-of-intellect and seven psycholinguistically oriented variables which have been used to assess the readability/comprehensibility of textual materials. Separate norms are presented for Air Force study guides, manuals, career development course…

A study was conducted to test whether quantitative feedback would help students write with the stylistic simplicity appropriate to their audience and purpose without sacrificing other elements of good writing. Two business and technical writing classes received identical reading assignments, classroom activities, and writing assignments; but one…

Writers and writing teachers should be wary of depending on readability indexes as indicators of the difficulty of written messages. The Gunning Fog Index and the Damerst Clear Index, two readability formulas, were used to determine the readability of "A Statement of Editorial Policy" and two abstracts appearing in an issue of…

A study was conducted to determine if increasing the redundancy of sections in scientific articles where typical readers became bored or confused would have a desirable effect on other readers. Undergraduate journalism students applied R. F. Carter's signalled stopping technique to two different science articles by indicating points where they…