Graduate business programs set admission goals, develop marketing plans, and try to enhance their yield to meet enrollment objectives each year. The mba.com Prospective Students Survey that the Graduate Management Admission Council conducts yearly aims to provide relevant, timely, and actionable information about the prospective candidate pipeline…

We propose that Generation Y college students' motivations to study abroad are rooted in the desire for individual growth, which, combined with other motivation factors--gender, parents' educational level, prior international experience, age, and household income--drives the intent to study abroad. The study samples juniors and seniors in business…

Web 2.0 technologies create opportunities for distance learning with particular promise for students while they are on international exchange. The current generation of students departing for study abroad is electronically literate or "digital natives", who have thoroughly integrated internet and communication technologies into their…

This article reports the findings of a small-scale investigation into the Internet user behaviour of generation Y (Gen Y) students, with particular reference to social networking sites. The study adds to the literature on cross-cultural Internet user behaviour with specific reference to Gen Y and social networking. It compares how a cohort of…