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Peer reviewedMcAdams, Katherine C. – Newspaper Research Journal, 1993
Investigates whether news stories that are easier to read will be more positively evaluated by readers. Finds no support for that hypothesis. Suggests that intriguing topics might attract and challenge all readers and potential readers because reader interest appears to be accompanied by a host of other positive reactions. (RS)
Descriptors: Higher Education, News Writing, Readability, Readability Formulas
Wesson, David A. – 1987
A study investigated the relationship between readability of advertising copy and conventional measures of ad readership. It was hypothesized that readership scores would be higher for advertisements containing copy with the highest and lowest computed readership grade levels. Fifty-five full-page advertisements that met arbitrary minimal copy…
Descriptors: Advertising, Language Styles, Language Usage, Mass Media
Download full textGreen, Georgia M.; Olsen, Margaret S. – 1986
Using two original children's books and adaptations of these books created by basal reader publishers, a study investigated (1) whether children prefer original, unadapted stories that may have longer sentences and more vocabulary items than are permitted by readability formulas for their grade level, or the adaptations of those stories, which…
Descriptors: Basal Reading, Childrens Literature, Grade 2, Primary Education
