A study was conducted to determine who, within a target user group, used and benefitted from a videotex system. The subjects were large-scale farmers who agreed to have videotex terminals installed in their homes to receive a wide range of informational and commercial transaction services provided by a bank holding company. At the end of an…

Surveys over 700 Iowa farmers regarding their use of teletext and videotex technologies. Finds that for younger, higher-income farmers, these technologies are emerging as a "best source" for relatively perishable or highly volatile information like market prices; otherwise, these technologies complement rather than replace existing…