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Direct linkVerwijmeren, Thijs; Karremans, Johan C.; Stroebe, Wolfgang; Wigboldus, Daniel H. J. – Learning and Motivation, 2012
An important process by which preferences emerge is evaluative conditioning, defined as a change in the evaluation of a stimulus by pairing it repeatedly and consistently with an affective stimulus. The current research focuses on the role of motivation in this learning process. Specifically, it was investigated whether a conditioning procedure…
Descriptors: Conditioning, Associative Learning, Evaluation, Stimuli
Download full textPineno, Oskar – Psicologica: International Journal of Methodology and Experimental Psychology, 2004
In an associative learning preparation, the participants were given partial reinforcement (PRF) with two different cues. For one of the cues, the nonreinforced presentations consisted of pairings of the cue with a neutral outcome, whereas these presentations consisted of pairings with an aversive outcome for the other cue. The results showed that…
Descriptors: Reinforcement, Punishment, Associative Learning, Cues
Peer reviewedLustig, Robert S.; Witryol, Sam L. – Journal of Genetic Psychology, 1979
Incentive motivation effects on stimulus encoding of elementary school students was investigated by pairing words associated with two levels of semantic elaboration with two levels of monetary rewards and testing through recall. (CM)
Descriptors: Associative Learning, Elementary Education, Elementary School Students, Memorization
