The number of minutes appended in headlines serves as a signpost for readers regarding the reading time. Being the first on Minute News, this present quantitative study reports the results from comparative analyses of text contents of one-to-five Minute News published by one Philippine and one American media outlet in November 2018. Selected…

A study investigated the relationship between readability of advertising copy and conventional measures of ad readership. It was hypothesized that readership scores would be higher for advertisements containing copy with the highest and lowest computed readership grade levels. Fifty-five full-page advertisements that met arbitrary minimal copy…

Writers and writing teachers should be wary of depending on readability indexes as indicators of the difficulty of written messages. The Gunning Fog Index and the Damerst Clear Index, two readability formulas, were used to determine the readability of "A Statement of Editorial Policy" and two abstracts appearing in an issue of…