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Peer reviewedKraus, Ronald J. – Journal of Marketing for Higher Education, 1991
A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns.…
Descriptors: Alumni, Attitudes, Church Related Colleges, College Administration
Duronio, Margaret A.; Loessin, Bruce A. – 1990
A study of the fund raising program design aspects commonly considered important in fund raising success and the strength of these aspects in institutions with various levels of fund-raising success is reported. The 398 institutions studied include public and private research universities, public and private doctoral universities, public…
Descriptors: Administrator Attitudes, Administrator Role, College Presidents, Donors
