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Direct linkMelanie B. Richards; Trena M. Paulus – Marketing Education Review, 2025
The integration of artificial intelligence (AI), and particularly generative AI, into research methods is rapidly transforming both academic and industry marketing research, including both methods practices and education regarding these practices. AI application within methods offers new opportunities for enhancing efficiency, automating…
Descriptors: Artificial Intelligence, Research Methodology, Marketing, Researchers
Mara, Constance A.; Cribbie, Robert A. – Journal of Experimental Education, 2018
Researchers are often interested in establishing equivalence of population variances. Traditional difference-based procedures are appropriate to answer questions about differences in some statistic (e.g., variances, etc.). However, if a researcher is interested in evaluating the equivalence of population variances, it is more appropriate to use a…
Descriptors: Statistical Analysis, Differences, Comparative Analysis, Research Problems
Goodnight, Melissa Rae; Bobde, Savitri – Comparative Education, 2018
Including all children in large-scale educational studies is a pressing concern. Omitting certain types of children from studies can lead to skewed findings that promote inaccuracies about learning levels or educational quality. Increasingly, assessments are a method for investigating the quality of education systems, but national assessments are…
Descriptors: Foreign Countries, Educational Research, Children, Research Methodology
Lynn, Richard – Intelligence, 2010
Beraldo (2010) and Cornoldi, Belacchi, Giofre, Martini, and Tressoldi (2010) (CBGMT) have eight criticisms of my paper (Lynn, 2010) claiming that the large north-south differences in per capita income in Italy are attributable to differences in the average levels of intelligence in the populations. CBGMT give results for seven data sets for IQs in…
Descriptors: Intelligence, Income, Criticism, Foreign Countries
Hunter, William J.; And Others – 1979
Differences in 164 fifth grade students' reading comprehension scores were obtained with four different tasks typically used to measure comprehension (multiple choice, recall, cloze, and maze), using four different reading passages that were equated according to readability formulas. Data analyses revealed significant effects for passage, task,…
Descriptors: Comparative Analysis, Content Area Reading, Differences, Elementary Education
Jensen, Arthur R. – 1979
The uses of data on siblings for educational and psychological research purposes are explained. Examples are based on empirical data. Five types of research problems, using sibling data, are explored: (1) statistical control of family background variance in psychological or educational studies which use analysis of covariance (ANCOVA) or multiple…
Descriptors: Age Differences, Analysis of Covariance, Cognitive Measurement, Correlation
