Currently, the analysis of rhetorical moves is extensively applied to business genre conventions. This paper adopts a corpus-assisted genre approach to compare three major rhetorical moves in corpora of students' and professionals' project proposal abstracts to elicit evidence-based recommendations for the pedagogy of business communication. The…

This educational innovation aimed to explore the effectiveness of a student assignment titled 'Pitch it Big,' designed to enhance understanding of the business aspects outlined in the accreditation standards for occupational therapy programs. Limited research evidence exists for business education related to occupational therapy. Working in…

Institutions of higher education introduced professional writing classes as a way of preparing students for on-the-job-writing. To better accomplish the goal as well as to get a more consistent output from these classes that require the writing of a project proposal or report, writing teachers may want to incorporate "R.E.A.L."…

Presents two studies in which several genre conventions were tested on professional readers to verify the usefulness of applying genre conventions to business proposals. Indicates that applying genre conventions to document structure improved the readers' selection of information. Reveals that readers disapproved of persuasive style shifts, while…