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Direct linkSundar, S. Shyam; Marathe, Sampada S. – Human Communication Research, 2010
What makes customization so appealing? Is it because the content is tailored or because the user feels greater agency? Study 1 tested these propositions with a news-aggregator Website that was either personalized (system-tailored), customized (user-tailored), or neither. Power users rated content quality higher when it had a customizable…
Descriptors: Internet, Web Sites, Adaptive Testing, Computer Assisted Testing
