This paper analyzes how multi-level marketing companies (MLMs), via direct selling through electronic commerce (e-commerce) and social media, enact and evade federal language policy to maximize profits. Here we describe the federal language policies that govern this type of e-commerce, and in particular, the language policies of the Federal Trade…

The Bilingual 2030 policy in Taiwan has attracted both support and criticism since it was introduced in 2018. Those who embrace the policy consider it an opportunity for Taiwan to become more globally connected, while those who are skeptical question whether the policy could actually lead Taiwan to a better place in the longer run--not just…

A key focus of linguistic landscape research is the interaction among local language policies, the visibility of minority languages on public signage, and the perceptions of residents regarding language use. In China, ongoing urbanization and eased household registration requirements have precipitated an influx of ethnic minority migrants from…

This paper utilizes raciolinguistic genealogy (Flores, in International Journal of the Sociology of Language 2021:111-115, 2021) to explore an historical case study of Spanish Franciscan missionaries in Alta California during an early period of colonization spanning the seventeenth-nineteenth centuries. In the study, I apply a raciolinguistic lens…

This paper examines the role of language policy and needs assessments in the provision of public services to regional minority and immigrant language speakers in the UK and Finland. Semi-structured interviews with service providers in Helsinki, Rovaniemi, Manchester, and Cardiff revealed how language policy and language needs are conceptualised…

This article is about current policy in the coordination of opportunities for adult migrants in England to learn English. People who move to a different country experience a need to learn the dominant language of their new environment, to support their settlement. A willingness to learn the language is a marker of social inclusion from a political…

Pakistan, one of the eight countries comprising South Asia, has more than 212.2 million people, making it the world's fifth most populous country after China, India, USA, and Indonesia. It has also the world's second-largest Muslim population. Eberhard et al. (Ethnologue: languages of the world, SIL International, 2020) report 77 languages used by…

This article examines "de jure" language officialization policies in Andorra and Luxembourg, and addresses how these are discursively reproduced, sustained or challenged by members of resident migrant communities in the two countries. Although the two countries bear similarities in their small size, extensive multilingualism and the…

This article explores how language learning is an integral component of progressing linguistic reconciliation in contexts of war and conflict. Sri Lanka is a case where ethnolinguistic division and the devaluation of Tamil as a co-official language has led to linguistic injustice for Tamil people and users of Tamil. In the post-war landscape,…

For immigrants, linguistic competence in the national or minority language is frequently viewed as a tool for emancipation, protection, and integration. However, in contexts where immigrants primarily work in ethnic-economy blue-collar professions, language acquisition is less likely to function as a solution to adaptation-related problems. This…

This article analyses labour market experiences of migrants of non-Nordic origin who have settled in the Faroe Islands, a small North Atlantic archipelago with a population of about 51,000 people. By examining the experiences of educated migrant workers who are employed in three different blue-collar workplaces: a cleaning company and two…

The paper discusses "implementation" and "acceptance" as crucial elements of a historical-sociolinguistic reappraisal of Haugen's well-known theory of standardization. The case study that we focus on is the Dutch language in the second half of the eighteenth and the first half of the nineteenth century. In this period, Dutch…

The expansion of English worldwide tends to be both seen and marketed uncritically, as a universally relevant lingua franca and medium of education. The post-1945 expansion of English was a deliberate policy of the US and UK governments, foreseen in a speech by Churchill. Elsewhere Churchill endorsed university academic freedom and autonomy, which…

The basic structure and rhetoric of national language policy in multilingual Singapore has remained essentially unchanged since independence with four official languages positioned within the national quadrilingual framework and used in all public spheres, and individual bilingualism encouraged in the private sphere. However, also since…

Depending on different factors, aspects of human language such as orthography, lexicon, and pronunciation can change through bottom-up or top-down planning approaches. This article investigates Kinyarwanda language users' attitudes towards Kinyarwanda orthography change, which was implemented on 13 October 2014 in Rwanda. It also discusses the…