A survey of educational programers and of older adult participants in an elderhostel sought to measure the former's expectations and the latter's motivations and preferences. Findings suggest that programers must revise assumptions about older learners, develop new strategies for attracting this market, and increase interactive program planning.…

An empirical procedure to determine areas of required development for personnel in three management hierarchies (line, professional, and sales) involves a job analysis of nine key positions in these hierarchies, determination of learning needs for each job function, and development of program curricula for each need. (SK)