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Direct linkHicks, Jason L.; Starns, Jeffrey J. – Journal of Memory and Language, 2006
We tested the impact of associative strength and retrieval heuristics in false source memory. We arranged 12-item associative lists in descending order of backward associative strength to a critical non-presented item and then split them into 6-item sub-lists at the median. High- and low-strength sub-lists were correlated with presentation source.…
Descriptors: Memory, Recall (Psychology), Experiments, Heuristics
Download full textPettersson, Rune – 1995
A picture can be interpreted in different ways by various persons. There is often a difference between a picture's denotation (literal meaning), connotation (associative meaning), and private associations. Two studies were conducted in order to observe the private associations that pictures awaken in people. One study deals with associations made…
Descriptors: Advertising, Association Measures, Association (Psychology), Associative Learning
