Peer reviewedERIC Number: EJ446917
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0748-9633
EISSN: N/A
Available Date: N/A
Lobbying for Elementary Counselors: A Video Marketing Strategy.
Niffenegger, Phillip B.; Holcomb, Thomas F.
Journal of Counseling and Development, v70 n5 p642-44 May-Jun 1992
Describes how state legislators were the target of a video marketing campaign aimed at increasing the funding for elementary counselors. Discusses how the video was developed, distributed, and used. (Author)
Descriptors: Elementary Education, Lobbying, Marketing, School Counselors, State Aid, State Government, Videotape Recordings
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
