The dilemma of relapse exists for a number of addictive behaviors, and mental health authorities agree that keeping addictive behaviors off permanently is much more difficult than treating the behaviors initially. Several relapse prevention models have been posited and environmental, physiological, behavioral, cognitive, and affective factors have been proposed to explain relapse after treatment of addictive behaviors. A conceptual model for relapse prevention and treatment was developed which underscores the role of intrapsychic variables that form the structure of subjective experiences of the clients and contribute to relapse. Neurolinguistic programming (NLP) techniques are incorporated into the model to deal with the relapse problems of addictive clients. This NLP model emphasizes establishing rapport with clients to access their subjective experiences. NLP techniques are employed to examine the client's belief system, including beliefs about addictive behaviors, change, dealing with incongruence or conflicting beliefs, and targets of intervention. The NLP model works to plan a road map to change. NLP meta-tactics are used to re-imprint new beliefs on the client, access the deep structure of the client's subjective experience, explore the client's change history, reframe the situation, program the client's brain to "go in a new direction" through the "swish" technique, and ensure that positive changes that took place during therapy become generalized to other contexts through the technique of future pacing. (NB)