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Peer reviewedCoombs, Virginia M. – German Quarterly, 1980
Discusses the speech act approach and its usefulness in conveying the meaning of the imperative both for the native speaker and for the purpose of language acquisition. Analyses the infinitival construction of German-language advertising slogans and describes its potential for conveying a variety of messages. (Author/MES)
Descriptors: Advertising, German, Language Acquisition, Language Research
