Descriptor
| Competition | 1 |
| Continuing Education | 1 |
| Marketing | 1 |
| Planning | 1 |
| Postsecondary Education | 1 |
| Program Effectiveness | 1 |
| Student Recruitment | 1 |
Author
| Pappas, James P. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - General | 1 |
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Pappas, James P. – New Directions for Continuing Education, 1987
The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)
Descriptors: Competition, Continuing Education, Marketing, Planning
