This paper applies business marketing principles to college student services, introduces a model for measuring the life cycle of a service, outlines strategic planning procedures, and describes the implementation of a comprehensive student service marketing program at Seminole Community College in Florida. An overview of marketing defines…

This planning guide, written for those developing new education programs and those attempting to improve existing educational services, uses a family planning education program to illustrate the planning process in a practical, step-by-step approach. Each of the five chapters - How to Plan and Evaluate Your Program, Client Education, Community…

This document provides the guidelines to develop a state-wide plan for a continuum of services for deaf-blind individuals. This paper extrapolates from the development of a model plan in Kansas a general set of procedures and policies that can be used by other states and proposes a series of steps for developing a plan for deaf-blind services. The…

Recommendations for national child care policy are offered. It is recommended that the Federal Government, in partnership with the states, expand subsidies to support low-income families' use of high quality child care programs and arrangements. In partnership with the states, the Federal Government should expand Head Start and other compensatory…