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Peer reviewedKruell, Christopher – Technical Communication: Journal of the Society for Technical Communication, 1995
Argues that the internal agency model of a marketing communications department forces the department to compete with outside sources for work, while department members sharpen their skills and improve their knowledge of their company's business. Describes the process for creating such an internal agency, including initiating, implementing, and…
Descriptors: Higher Education, Marketing, Models, Organizational Communication
