Presents a model developed to help the University of North Carolina at Asheville assess its market position by identifying competitors as well as desired clientele. Multidimensional scaling was used in a pilot study which showed the school was seen as having a strong commuter emphasis and low academic reputation. (JAC)

This study compared the relative prestige career choices of college men and women and described the differences between black and white men's and women's occupational aspirations. Students' career aspirations were assessed upon college entry and 4-5 years later. Students were asked to report their top career choice from a list of 44 career and…

This paper presents a study that investigated the significant differences between black (n=157) and white (n=1,307) women's aspirations relative to their participation in Women's Studies. The status of women students' career and educational aspirations was assessed upon college entry and again 4 years later. Students were asked to report: (1) the…