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Coombs, Virginia M. – German Quarterly, 1980
Discusses the speech act approach and its usefulness in conveying the meaning of the imperative both for the native speaker and for the purpose of language acquisition. Analyses the infinitival construction of German-language advertising slogans and describes its potential for conveying a variety of messages. (Author/MES)
Descriptors: Advertising, German, Language Acquisition, Language Research
Ringbom, Hakan, Ed. – 1983
At irregular intervals, beginning in 1977, Swedish-Finnish conferences on contrastive and applied linguistics have been arranged in Stockholm and Turko/Abo. This volume presents most of the papers given at the 1982 conference. Papers include: "Free Recall of Mixed Language Lists. Error Patterns in Bilingual Memory" (Karin Aronsson, Anja Metsola,…
Descriptors: Bilingualism, Communication Skills, Comprehension, Error Patterns