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| Business Administration | 1 |
| Business Administration… | 1 |
| College Science | 1 |
| Computer Software | 1 |
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| European Journal of… | 1 |
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| Rammant, J-P. | 1 |
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Peer reviewedRammant, J-P. – European Journal of Engineering Education, 1988
Discusses the application of marketing principles to a software house specializing in products for the construction industry. Concludes that service management and marketing insights are important factors for the successful growth of a company or service department. (YP)
Descriptors: Business Administration, Business Administration Education, College Science, Computer Software
