Contends that qualitative research methods may improve understanding of individual students and groups of students. Discusses key questions in determining appropriateness of qualitative methods for research, evaluations, and policy analysis. Recommends that student affairs professionals consider using qualitative methods in their study of students…

Explores limits of quantitative research methods and introduces qualitative approach, focus groups, as alternative information-collection tool for student personnel administrators. Presents two research projects where focus groups were used. Maintains that focus group approach has several advantages, including cost effectiveness, emphasis on…