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Download full textKielwasser, Alfred P.; Wolf, Michelle A. – 1988
This paper provides a framework for developing an approach to understanding soap opera's appeal as a direct function of both the genre's form and of its fans' viewing behavior. The paper suggests that while this analysis is largely critical, other studies from both critical and social scientific approaches can be based upon the framework and…
Descriptors: Audience Awareness, Audience Participation, Audience Response, Mass Media Use
