The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

Because students enroll in higher education to become competitive in the job market, university courses emphasize transferrable skills such as strong communication and critical thinking. How do these skills transfer in the knowledge work environment that characterizes most careers? In this paper the author reviews the literature of the current and…

Students entering the business workforce today may well share some responsibility for developing, revising, or evaluating their company's Web site. They may lack the experience, however, to critique their employer's Web presence effectively. The purpose of developing Digital Discernment, an e-commerce Web site evaluation tool, was to prepare…

Educational technology has attained significant importance as a mechanism for supporting experiential learning of science concepts. However, the growth of this mechanism is limited by the significant time and technical expertise needed to develop such products, particularly in specialized fields of science. We sought to test whether interactive,…

Computer software is pervasive in today's society. The rate at which new versions of computer software products are released is phenomenal when compared to the release rate of new products in traditional industries such as aircraft building. This rapid rate of change can partially explain why most certifications in the software industry are…

The Internet and the World Wide Web have influenced the new approaches taken in teaching and learning at institutions of higher learning. The nature of the courses offered, the geographical spread of the teaching sites as well as the diverse and distributed student population are the catalysts for the changes. These non-traditional, or distant…

GIS has shown promise in Project Based Learning (PBL) environments, but many obstacles exist in its integration into school curriculums. This article discusses the development and utilization of an online GIS tool that was created to illustrate that the perceptual gap between relevance and ease of use of GIS software can be bridged at the K-12…

A recommender system is a piece of software that helps users to identify the most interesting and relevant learning items from a large number of items. Recommender systems may be based on collaborative filtering (by user ratings), content-based filtering (by keywords), and hybrid filtering (by both collaborative and content-based filtering).…

As more of commerce, entertainment, communication, and learning are occurring over the Web, the amount of data online activities generate is skyrocketing. Commercial entities have led the way in developing techniques for harvesting insights from this mass of data for use in identifying likely consumers of their products, in refining their products…

Initially available from universities and individual enthusiasts, software tools to author World Wide Web pages are maturing into very feature-rich applications and are now offered by large corporations. These applications are enabling more companies to create and maintain pages themselves on the Web or on corporate Intranets. The market continues…

This article discusses digital media and its potential effects on emergent literacy skills development for young children. While the impact of digital media exposure on children's emergent literacy development is largely unknown, it is becoming a significant issue, as more and more young children throughout the world observe and use various forms…

Distance education is becoming more important in the universities and schools. The aim of this research is to evaluate the current existing Open Source Learning Management Systems according to Administration tool and Curriculum Design. For this, seventy two Open Source Learning Management Systems have been subjected to a general evaluation. After…

Automatic test generating system in distributed computing context is one of the most important links in on-line evaluation system. Although the issue has been argued long since, there is not a perfect solution to it so far. This paper proposed an innovative approach to successfully addressing such issue by the seamless integration of genetic…

This evaluation of the DIALOG Medical Connection, a new user-friendly system that provides access to several online health sciences databases, describes searching, changing databases, documentation, online help, access, costs, and training, and compares the features of this system with those of other systems that are currently available. Three…

This compendium of 44 articles written by leading authorities provides an in-depth and instructive overview of CD ROM (Compact Disk--Read Only Memory) for both the professional and the newcomer to the field. Three articles serve as an introduction to the book: (1) "As We May Think," Vannevar Bush; (2) "Finally It Works--Now It Must…