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Wulff, Dirk U.; Pachur, Thorsten – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2016
What are the cognitive mechanisms underlying subjective valuations formed on the basis of sequential experiences of an option's possible outcomes? Ashby and Rakow (2014) have proposed a sliding window model (SWIM), according to which people's valuations represent the average of a limited sample of recent experiences (the size of which is estimated…
Descriptors: Experimental Psychology, Cognitive Psychology, Modeling (Psychology), Models