Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF)

Womens' studies librarians' view that women should be represented at the center of library collections and services generates conflict in the United States academic library. An examination of the development of a women's studies research library in the Rutgers University Libraries System between 1970 and the mid-1990s reveals the bibliographic and…

Surveys the history of Indian immigration to the United States and the development of Indian collections in academic, public, and special libraries. Library services to Indian populations are discussed, with descriptions of specific collections, and suggestions are given to improve services and collections. (SLD)

Research libraries are taking on a range of new roles in the digital age as they become more deeply engaged in the creation and dissemination of knowledge. While some of these roles are extensions of traditional library activity, others are large new. This book explores some of these emerging functions, and includes several examples of how more…

Explores mutual advantages for information literacy through public and school library partnerships. Highlights include different goals for the same audience, a shift in services and roles, exemplary national programs, and possibilities of joint collection development. Demonstrates the needs and actions to stimulate the opportunity for adolescents…

This report reviews machine-readable information storage technology as of fall 1985, describes its use at certain academic libraries, and makes recommendations for its implementation at the University of North Carolina at Chapel Hill. Focus is on data disks (reference and research materials) rather than on program disks, and suggestions are made…

Describes the value of defunct newspaper morgues, with a focus on the E. H. Butler Library at Buffalo State University (New York), and provides the historical background of two Buffalo newspapers. Discusses challenges facing the special collections librarian: storage facilities, requests for information by patrons from all over the world,…

Reports on an evaluation of Library Power, a national project to improve school library media services in elementary and middle school media centers. Major findings are reported related to impact on student learning, facilities and collection development, professional development and collaboration, and administrative support. (MES)

Library book vendors are facing new realities in the 21st century. Changes in continuations, firm order placement, value-added services, approval plans, retrospective collection development, and database creation and maintenance are being effected in an effort to keep current customers and attract new ones. Those changes and the subsequent shift…

The practicum sought to identify areas of relative strength and weakness in support for the Saint Leo College (Florida) Library Acquisitions Project, a project to improve library support to the Military Education Program administered by Saint Leo College on military installations throughout the Southeast. Using the Interactive Forces Theory of…

Discusses four trends relating to document delivery (DD), its future, and its impact on both the publisher and the library: (1) growth of DD; (2) acceptance of DD as a component of collection development and interlibrary loan; (3) move toward electronic publishing and delivery; and (4) growing voice of the author. Eight charts illustrate trends.…

This paper reports the results of a June and July 1985 study in which all 12 libraries where Maine state documents are deposited and the two libraries which receive weekly shipping lists and any extra copies of documents were visited. Observations from these visits are reported in general sections of this report: Examples of Attempts to Increase…

Discusses the need for ongoing evaluation within high school libraries to ensure adequate library services, which, in turn, enhance the total educational program. The evaluation of library facilities, collections, and staff is discussed, and an annotated bibliography of evaluation tools is provided. (6 references) (CLB)

Describes changes brought about by a Library Power initiative at an inner city magnet school in Chattanooga (Tennessee). Highlights include: Library Power beliefs; collaborative planning between the library media specialist and teachers; the new role of the library media specialist as an information specialist, teacher, and instructional…

The Task Force on Numeric Data in Machine-Readable Form at Rutgers University Libraries was formed in February 1991. The group was made up of librarians representing all of the Rutgers campuses and areas of library services such as public services, collection development, and technical services. The charge to the task force was to: (1) recommend…