The purpose of this lexicological study is to present a typology of patients' euphemizing lay denominations of medical terms illustrated by examples in English and French. Various textbooks and lexicons dealing with English and French for medical purposes served as corpora. The euphemisms were classified according to the three semantic processes…

Objective: Media are a main source of medical information for the public, as well as for decision makers. This scenario demands a good selection of stories and correct medical reporting. Design: Our study aimed to analyze if journalistic guidelines or similar documents were already available and whether they provided satisfactory advice for…

An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

Workplace gossip has consequences: stealing time, damaging morale, and hurting people. Gossip feeds on truth and falsehood, can become part of "corporate culture," and is inevitable. Administrators should plug information gaps, set a good example, promote a calm atmosphere, anticipate rumors, use informative staff newsletters, and teach…

When Governor Roy Romer challenged Colorado's 20 largest districts to undergo performance audits, 12 responded. Consultants recommended that districts provide more market-sensitive salaries, privatize certain functions, cross-train personnel, and create job flexibility. Districts can improve overall efficiency by generating accurate operational…

The 12 biggest pitfalls in technology administration are school officials' failure to plan, structure a decision-making process, define roles and responsibilities, understand technical requirements, acquire and maintain technology systems properly, provide adequate staff, consider alternative service delivery options, manage projects effectively,…

Communication is the key to success and a stumbling block to pursuit of information-literate population. Many library media specialists and teachers withdraw from larger professional concerns and concentrate on resolving locally pressing problems. Societal factors also hinder the integration of library skills into the curriculum. Politics and…