In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…

Research has documented that applied projects that are experiential and grounded in the course contents offer effective hands-on experience to students to understand the course materials and apply their learnings in a meaningful way. Experiential learning is particularly relevant to Master of Public Administration Programs (MPA), which are usually…

Presents an approach to teaching basic and advanced courses in cataloging that determines course objectives by identifying the categories of students involved. The course content, instructional materials, and presentation methods are described in detail, and the success of the courses in generating interest among students is discussed. (CLB)