Purpose: The purpose of this paper is to illustrate how associationism mistakenly assumes that direct experience is possible; that is, there is expectation-free observation and association without prior expectation. Thus, associationism assumes that learning involves the absorption of information from the environment itself. However, contrary…

After repeated associations between two events, E1 and E2, responses to E2 can be facilitated either because participants consciously expect E2 to occur after E1 or because E1 automatically activates the response to E2, or because of both. In this article, the authors report on 4 experiments designed to pit the influence of these 2 factors against…