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Zarzosa, Jennifer; Fischbach, Sarah – Marketing Education Review, 2017
Sponsored content, in-feed ads, and advertorials are innovative ways to promote brands. However, there are limited resources on how to use these advertising techniques. The Native Advertising project and debate helps students (a) gain knowledge and experience with current advertising practices and (b) engage in deliberation regarding a promotional…
Descriptors: Advertising, Ethics, Debate, Student Projects
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Kamboj, Pooja; Singh, Sushil Kumar – Interchange: A Quarterly Review of Education, 2015
Effective teaching in schools requires flexibility, energy and commitment. Successful teaching also requires that teachers are able to address learner's needs and understand the variations in learner's styles and approaches. Teachers can accomplish these requirements while creating an optimal teaching-learning environment by utilizing a variety of…
Descriptors: Teacher Effectiveness, Instructional Effectiveness, Educational Strategies, Cognitive Style