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Peer reviewedLow, Graham – Applied Linguistics, 1996
Examines data from a think-aloud study and explores how randomly selected undergraduates react to "extreme" intensifiers and hedges. Results indicate that think-aloud data can within limits provide valid evidence of attention to specific words, and that there is a need to distinguish between attending to a word and using it to formulate…
Descriptors: Adverbs, Affective Behavior, Associative Learning, Attention Control
Download full textPettersson, Rune – 1995
A picture can be interpreted in different ways by various persons. There is often a difference between a picture's denotation (literal meaning), connotation (associative meaning), and private associations. Two studies were conducted in order to observe the private associations that pictures awaken in people. One study deals with associations made…
Descriptors: Advertising, Association Measures, Association (Psychology), Associative Learning
