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Bamberger, Annette; Bronshtein, Yifat; Yemini, Miri – Teaching in Higher Education, 2020
The competition for international students has spurred higher education institutions (HEIs) to craft marketing campaigns to appeal to potential students, with social media providing an increasingly prominent platform for such interactions. We analyse the social media data trails (Facebook posts) of two Israeli HEIs to reveal how they portray…
Descriptors: Student Recruitment, Foreign Students, Marketing, Social Media
O'Keefe, Bonnie; Lewis, Brandon; Schiess, Jennifer O'Neal; Weeby, Jason – Bellwether Education Partners, 2019
School performance frameworks (SPFs) are action-oriented information tools that provide information on school performance and quality across a variety of measures. SPFs have evolved as a solution for local communities to make sense of an array of student, school, and system performance data, and to support transparent and equitable decisions. SPFs…
Descriptors: Performance, Accountability, Educational Improvement, Public Schools