A student information system, repository of most essential customer information and registration data, is especially vulnerable to data corruption because of its many different users. A hypothetical case illustrates how service to a college applicant can be compromised by inattention in system use. Specific areas of system vulnerability are noted,…

Much marketing information can be obtained for admissions policy formation and forecasting from existing data sources, including course perceptions, the nature of the competition, and the admissions policies of the competition. The British university application system would benefit by exploiting computer applications of this concept. (MSE)