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Taylor, Steven A.; Humphreys, Michael; Singley, Roger; Hunter, Gary L. – Journal of Marketing Education, 2004
The following study investigates the relative importance of Web management practices in business curricular pedagogy from an undergraduate student perspective. Using conjoint methodology, the results suggest that students early in their program of studies tend to most value (more) tests in terms of course attributes, while students later in their…
Descriptors: Undergraduate Students, Student Attitudes, Cognitive Style, Instructional Design
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Mansfield, Don L.; Murrell, Patricia – Innovative Higher Education, 1991
Ways in which experiential learning theory can be used to teach introductory world politics at the college level are discussed. Student learning styles and modes are considered in course design and student evaluation, with the objective of creating a learning environment that facilitates active participation and reflection. (Author/MSE)
Descriptors: Cognitive Style, College Instruction, Course Organization, Educational Environment