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Mawer, Matt – International Journal of Social Research Methodology, 2016
Virtual worlds, such as World of Warcraft and Second Life, have seen remarkable mainstream uptake in the last decade. Such environments have grown from hosting niche interest groups to providing sites for leisure, business and education for tens of millions of Internet users. Concurrently, a multi-disciplinary research field exploring the…
Descriptors: Simulated Environment, Computer Simulation, Observation, Research Methodology