Researchers studying technology development often examine how rhetorical activity contributes to technologies' design, implementation, and stabilization. This article offers a possible methodology for studying one role of rhetorical activity in technology development: knowledge consolidation analysis. Applying this method to an exemplar case, the…

Examines sociohistorically situated data to provide an understanding of conceptual metaphor using the phrase "trade is war." Describes the workings of image-schematically compatible or incompatible metaphors as they operate in the concrete discourse of trade. Finds that metaphors are fundamentally responsive and are therefore implicated in a…

This study investigates the practice of presenting multiple supporting examples in parallel form. The elements of parallelism and its use in argument were first illustrated by Aristotle. Although real texts may depart from the ideal form for presenting multiple examples, rhetorical theory offers a rationale for minimal, parallel presentation. The…

Investigates Aristotle's metaphorical definitions of rhetoric in book 1 of his "Rhetoric," using his own theory of metaphor as a measure of his practice in these definitions. Indicates that Aristotle's practice in the situation does not match his theory, a circumstance that has consequences for one's reading of the "Rhetoric."…

Takes issue with standard characterizations of Japanese expository prose styles on the grounds that they view language and culture as exotic and static. Draws on multiple interpretations of ki-sho-ten-ketsu (classical rhetoric) offered by composition specialists in Japan. Suggests that researchers and writing teachers should be wary of…

Recounts an earlier case analysis describing ethical differences in collectivist and individualistic rhetorics experienced by a writer in a literature seminar and a public relations office. Examines how this analysis is problemmatized by alternative interpretations demonstrating how collectivist rhetoric practiced by researchers involves the…

Claims that regardless of the dilemmas qualitative researchers face given the implications of postmodern critique, qualitative research elicits an understanding of communication practices in ways that other kinds of research cannot. Proposes a model of research practices to help researchers understand qualitative research as a social activity and…

Examines the experiences and rhetorical actions of key medical scientists and physicians who have treated, studied, and written about AIDS since the epidemic's beginning. Explains that those first to describe the disease report the rhetorical challenge was convincing their audience to accept the novel idea of AIDS and to see the cases as an…