Source
| Continuum | 1 |
Author
| Vicere, Albert A. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
| Reports - Evaluative | 1 |
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Vicere, Albert A. – Continuum, 1982
This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)
Descriptors: Communications, Continuing Education, Marketing, Models
