This paper explores primary school children's ability to engage with "the power of the text" by tackling persuasive writing in the form of an advertisement. It is eclectically framed within genre theory and rhetorical studies and makes use of linguistic tools and concepts. The paper argues that writing research has not built upon earlier…

Describes a small-scale experiment in which five professional writers were asked to revise brochure fragments based on the feedback from readers. Discusses the type of feedback collected from readers and how the experiment focused on the revision phase following formative text evaluation. (SG)

Reviews research about the uses readers and writers make of text structure schemata and, additionally, about what reading-writing relationship research and collaborative learning research suggest for designing instruction to build schemata for text structure. Describes one in-process research study that attempts to address these issues. (SR)

Included in this paper is an outline for the book "Multiculturalism in the Mainstream: Teacher Researchers Build Multiethnic Literacy Communities in Urban Multicultural English and Social Studies Classrooms." The paper presents full descriptions of the chapters; a draft of the first chapter; a draft of a completed teachers' chapter; and a sample…