Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…

This research investigates the ways people learn from multimedia and how navigational patterns can be incorporated into the design structure. The paper begins with a discussion of present navigational research and then presents the results from the initial empirical work, including a pilot study of primary and secondary children using multimedia…