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Direct linkCruz, Melissa – Strategic Enrollment Management Quarterly, 2019
History, tradition, academic rigor, and personal attention: these words are found throughout the marketing materials and online descriptions of traditional, in-person graduate programs. But for universities seeking to expand their revenue base, online graduate programs are one option that can be readily implemented. Research shows that by fall…
Descriptors: Electronic Learning, Enrollment Management, School Holding Power, Referral
