This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

Discusses the importance of a knowledge of basic statistical concepts for a librarian's education, and the problem of implementing such an introductory course. Two class exercises dealing with sampling and probability and the Central Limit Theorem are described, and 11 references are included. (BK)

Examines the contents and objectives of various statistical computing courses that could be designed to meet the appropriate data analytic and statistical needs of a variety of professionals. Highlights include a definition of statistical computing; statistical methods; data analysis; and the design and construction of statistical computer…

Analyzes data collected from 132 liberal arts colleges to determine the motivating factors for the presence of gender-oriented courses. Results suggest that highly ranked, nonreligiously affiliated schools are most likely to support these courses. Many also are found in larger economics departments with a high percentage of women students. (MJP)