Cross-cultural blunders caused by inappropriate use of language are a common problem in international professional communication. They cause misunderstanding, lead to business failures, and tend to be offensive at times. Such blunders may occur in business ads, slogans, products names, and instructions. Understanding their causes and finding…

Describes linguistic and semantic features of technocratic discourse using a Systemic Functional Linguistics framework. Asserts that the function of technocratic discourse in public policy is to advocate and promulgate a highly contentious political and economic agenda under the guise of scientific objectivity and political impartiality. Provides…

The distinction between teaching the grammatical system in a simplified form and teaching the ways to use it is applied to teaching scientific writing in English. The specific language features referred to are differences in meaning resulting from grammatical choices and appropriateness of grammatical alternatives in a specific context.…

In this article, the author demonstrates that the semiotic model proposed by Charles Morris enables us to optimize our understanding of technical communication practices and provides a good point of inquiry. To illustrate this point, the author exemplifies the semiotic approaches by scholars in technical communication and elaborates Morris's model…